It’s been a busy week at YM HQ and some of the team headed to Berlin to share tech knowledge and expertise at a fashion event with attendees from across Europe - exciting!
Online, it feels like the entire internet is either Barbie pink or talking about Threads - which without some cheeky VPNing, we can’t even get here in Europe! Below, as always, there’s a healthy dose of AI and sprinkling of fashion content.
Until next time,
⚔️ Your Majesty
This week's artwork is by our Associate Designer, AJ
1. Entrepreneurs are heroes, and every hero needs a Sidekick
Shopify just announced its new AI assistant, Sidekick. It's been designed to help entrepreneurs everywhere get answers to their burning questions or just get things ticked off their to do lists.
Right now, no one is working harder than the Barbie marketing team who are releasing brand collabs after brand collabs to promote the movie's launch next week. Fast Company explores how this incredible budget is being put to use and what happens when you combine pop culture with global brand awareness. Watch the video
3. Are you on Threads?
Sign ups for Meta’s answer to Twitter, Threads, surged past 100 million users in just 5 days, beating Chat GPT’s record of 2 months - but it hasn’t even launched in the EU.
A new wave of artificial-intelligence startups is trying to “scale language” by automating the work of writing. But can it truly replace the insights and knowledge a human brings?
5. Clothing Entrepreneurs Can’t Wait To Fire Themselves As Models And Hire The AI Kind Instead
Despite the public roasting Levi’s took for flirting with AI, smaller clothing sellers who model their own products online maintain a growing interest in replacing themselves with the computer-generated kind.
8. Musk announces new AI company that seeks to “understand the universe”
Despite his objections towards the ‘speed of AI development’ earlier this year, Musk has happily launched his own AI company this week, with what we can only describe as a very broad and vague mission.
"Nothing is impossible, the word itself says ‘I’m possible’!"
— Audrey Hepburn
The State of Digital in Fashion 2023
Through conversations with fashion-tech experts and practitioners, we synthesized three key themes to help brands navigate the current state of digital in fashion.
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