A nice variety of content this week, from big bold Super Bowl adverts through to the possibility of falling for your AI chat bot. Yes we have opinions on both and we imagine you do too…
Plus if you scroll number 10 you’ll find five strategic prompts from the YM team - great insights to help inform your digital decisions throughout 2023.
Until next time,
⚔️ Your Majesty
1. TikTok’s De-Influencers Tell You What Not to Buy
Authenticity is prevailing once again as influencers are flipping their role online. Now they’re de-influencing, telling you what NOT to buy.
5. AI-powered Bing Chat loses its mind when fed Ars Technica article
Over a million users signed up for the Chat GPT - Bing search engine in just 48 hours, however its ‘personality’ started to show after it was prompted beyond basic search…
8. Super Bowl 2023 commercials: Here are the winners and losers
Costing $7 million for the ad spot alone, nevermind the millions in production costs - the Superbowl was packed with celebrity appearances and cultural references. Did you have a fave?
9. Search upstart You.com is melding its AI chatbot with mini-apps
Rather than trying to answer every question itself—something AI can’t do reliably—YouChat hands some queries off to tiny apps that live inside search results.
The YM strategy team reviewed, in hindsight, what they learned in 2022. Expect insightful digital considerations for brands, designers and marketing managers alike.
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