10 things #324 - A New Dynasty

February 21st · Issue #324
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👋 Hey ,

G here. Jumping in this week to share some exciting news—Your Majesty has joined forces with digital engineering powerhouse Infinum.
This partnership means we can do more of what we love: marrying bold ideas and evocative design with uncompromising technical delivery. Together, we’re now a 400-person team with offices across the EU, UK, and US, offering an even broader range of solutions to transform complex challenges into beautiful brands and impactful digital experiences.

What does this mean for you, dear 10Things reader?
Not much, really. Your Majesty stays Your Majesty, and this newsletter remains one of our favorite things to put together. We’ll keep shipping you our fortnightly blend of design, technology, business insights, and random internet weirdness.

If you're curious about what this means for our work, read the full story here.

Now, back to our regular programming—featuring our latest research report The Anatomy of Hype, how unsold flowers become luxury fragrances, our work to combat human trafficking, and much more.

Thank you, as always, for reading and sharing 10Things. It truly means the world to us.

Sincerely yours,
Georgios Athanassiadis, Managing Partner

1. The Anatomy of Hype

Offering insights for individuals and organizations seeking to understand the dynamics of hype, make informed decisions amidst the frenzy, and harness its potential for positive change.

Read more here

3. Am I Slop? Am I Agentic? Am I Earth?

Every few years, a new innovation seems to raise the same questions: can we compute human intelligence? Can our labor be automated? Who owns these systems and their training data? How will this technology reshape society? Yet there is one question rarely heard asked: how will AI change our understanding of ourselves?

Learn more here

4. 'The Brutalist' AI backlash, explained

The revelation has ignited fresh conversation around the use of AI in movie production.

Read more here

5. TOO BUSY Foundation

Human trafficking is everywhere, thriving in silence. Our mission is to break that silence—to expose the darkness and amplify the voices that have been hidden for too long. This is a sanctuary for truth, a space to reveal what has remained hidden in our culture.

Learn more here

6. ‘Narcissists – only more devious’: the truth about dark empaths

They seem sensitive and caring – but really they just want to manipulate you. So how do you recognise the danger signs?

Read more here

7. Where do Ideas come from?

A short film about the mysteries of inspiration.
Featuring thoughts on the subject by:
David Lynch
Robert Krulwich
Chuck Close and more.

Watch here

8. The High Price of Paradise in ‘The White Lotus’ Season 3

The dark comedy’s latest installment is set in Thailand, where over tourism has devastating environmental—and human—consequences.

Learn more here

9. 100 Most Watched Software Engineering Talks Of 2024

A complete list of the top 100 most watched talks of 2024 ordered by the number of views.

Watch here

10. Elizabeth Goodspeed on what happens when we treat the past like a stock library

Not all borrowing is the same. From public domain illustrations on book covers to AI’s data hoarding, who really owns culture – and who gets away with taking it?

See more here

“There is no such thing as fun for the whole family.”

— Jerry Seinfeld

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